So…this is a new box for us! Whooohooo! Never heard of it? Well up until recently it was not available in the US, but they’ve been around since 2018 in the UK. The reason I signed up for Forelock & Fringe was…really? Silly question Rachel! 1. I love subscription boxes. 2. You love subscription boxes. 3. I thought I’d try it first so that I had a proper review done before you decided to purchase it! Honestly I’ve been eying them for years over in the UK…and even emailed them a while ago asking if there was a way to get a box (there wasn’t). Now they are shipping to the US…so exciting! I had to try it! Here goes!
The box cost £53.99 (or today’s exchange rate $66) if you live in the US (hint…check your credit card to see if they have better rates on exchange rates than say Paypal. And pay in Pounds…not Dollars. It will be a tad cheaper that way). £45 of that is for the box. Then another £9 for shipping. I had a coupon for the first box that made it a bit cheaper, but it was only a one time coupon. I will also point out this box has a quite large survey where you put in size preferences, color preferences and food allergies so they take all that into account for each person which is amazing.
Items in my March Box:
E-glove black gloves – £31.78
Silvermoor Minty Swinger – £5.41
Silvermoor Swinger Kit – £5.49
Lincoln Muddy Buddy – £7.50
Guppys Chocolate – £2.60
Ezi Groom large body brush – £6.99
Gridwork tips & tricks card
10% off Coupon for EGlove
15% off Coupon for Silvermoor (though it looks like they don’t ship to the US which is a bummer, because this thing looks cool)
Total Value – £59.77 or $72.78 (today’s exchange rate)
The total value of the box compared with what is paid for the box is a significantly lower than what we are used to seeing with subscription boxes in the US. Financially for the company, it makes so much more sense to do it this way as they can purchase things at wholesale and actual get a bit of profit. Is that as exciting for us? Not really. But I’m not mad about it. I do think that the value is probably much better if you’re in the UK (as I’m assuming shipping is cheaper).
Most importantly though, are the contents worth what I paid? Honestly the items inside are not quite as exciting as some of my favorite boxes, BUT everything in this box is useful. Not only that…but also timely.. I won’t be needing to rehome any of these items, unlike many other boxes. Lets break it down a bit.
The horse treat is great. Jax will enjoy it for sure (I’m just a bit bummed I’m not sure I can get more of these for him if he loves it). Is it worth $13/$14 dollars? Yeah. I think so. I mean…I haven’t even given it to him yet and I went on their website to see if I could actually use that coupon and was bummed to see that they don’t ship outside the UK. I would have bought more. Clever idea.
The gloves? Would I buy these for ~$40? They’re just as nice as any I’ve bought here in the US and I also went on their website and considered buying a few more…I might still. Lets see how these hold up. My favorite gloves are $35 and $60…so these are right up there.
The chocolate costs around ~$3. Yeah I’d buy that for $3. I’d probably buy it for $6 honestly. It’s yummy. I’d like some more please. I may or may not have eaten almost all of it already.
The brush is worth about $9. Is it worth that? Yeah. Do I need it and would I have purchased it? No. This might be an item I give away as I just bought a bunch of new brushed 6 months ago.
The Mud shampoo is also worth around $9. That’s actually cheap for any specialty horse shampoo I feel like these days. I’m interested in trying it out (though I already broke the cap and may need to rebottle it as I can’t find a cap the same size). Would I buy it, probably yes.
So all in all I would spend my money on most of these items, the brush being the only thing that isn’t really valuable to me in my current inventory of horse things. So of the things I would have bought, they add up to £52.78, so almost the cost of the box. So that makes the box successful in my opinion. I’ve gotten my money’s worth out of it. Is the value enormous for taking the risk? Not really, but this box worked out for me. On top of that, I do get the bonus of trying out things that are not typically available to me at my local tack store which is fun to me. A negative to that is that I may not be able to repurchase some of it. Oh…and the treat for me! Honestly getting some chocolate in a subscription box for me has me thrilled. I honestly wish the US could do the drink option (I’d love a spot of bubbly in my box too…but I think shipping alcohol across country boarders is probably a bit more complicated than that’s worth for the box…if it’s even legal at all with all the weird alcohol rules in the US varying by state).
Will I buy the box again? Likely! It is not inexpensive certainly. It is also monthly (which seems like a lot to me). I recall when I got A Horse Box a long time ago which was a regular box…I ended up accumulating things I could never get through in a reasonable time. Ditto when I got Ipsy for beauty products. Monthly is too much. I might skip boxes and pick them up when they look interesting. I’m not sure. I’ll make sure to review any further boxes that I get. They already have some spoilers up for April if you want to check that out. I’m not sure I need any short sleeve riding tops…so it might be a skip for me.
If you’re interested in trying out a box that is a little different than what we have on the market currently in the US, I highly recommend you check out Forelock & Fringe.